Reference: Canon Career Day – 289 leads with meta ads in borderline micro-targeting
Canon Germany planned the Canon Career Day at its headquarters in the Krefeld/Düsseldorf area (North Rhine-Westphalia). To increase participation in the recruiting day, a meta-campaign was designed to specifically target students and young professionals and encourage them to register on the event website.
Reference: Emil Frey Move – More conversions at significantly lower costs with Google Ads Performance Max
Performance Max proved to be an ideal complement to existing search campaigns: It unlocks additional, cost-effective reach and continuously optimizes for the most favorable conversions.
Programmatic reimagined:
How an AI persona revolutionized a display campaign
Maximum relevance, minimal wastage! This case study shows how the AI persona SYNTHIA optimized a programmatic display campaign – with 19.6% more conversions and 52% of all conversions. Learn how you can use AI to make your display ads more targeted, efficient, and profitable!
More conversions, more efficient costs: How AI optimized Rindchen’s Google Ads
Imagine being able to reach exactly the right people with your ads – without wasted advertising and without guesswork. In this case study, we show you how Rindchen’s Weinkontor increased its conversion rate by 19.3% while simultaneously reducing costs using AI-generated personas. Sound exciting? Then take a look and learn how you can make your campaigns smarter.
AI Buyer Personas – Precision Targeting Powered by Millions of Data Points
Buyer Personas are fictional but data-driven profiles that represent typical customer groups. They help businesses understand their audiences better and align marketing, sales, and communication strategies accordingly. Traditionally, Buyer Personas are built through interviews, surveys, or market research data.
Programmatic Advertising for Beginners
For newcomers, the programmatic world can seem like a maze of acronyms and platforms. But beneath the jargon lies a simple goal: connect the right message with the right audience, at the right moment, as efficiently as possible.