Digital Customer Twin (DCT)
Understanding audiences
The Digital Customer Twin (DCT) is a knowledge-based AI application that elevates the understanding of target groups to a new level. Instead of relying solely on demographic characteristics such as age, gender, or region, the DCT combines internal data (e.g., from your CRM or web analytics) with external information from millions of data points.
The result: a hyper-precise representation of your target audience – your customer’s digital twin.
Imagine being able to identify, with just a few clicks, which product features or content formats resonate most with your different audience segments. The DCT makes exactly that possible – providing the foundation for personalized communication that truly connects.
AI-powered Marketing Guru
Typical use cases include:
- Campaign optimization: Which messages, content, and channels reach your audience most effectively?
- Product development: What new features or services are your customers most likely to embrace?
- Conversion optimization: What small tweaks to your website, landing pages, or online shop can boost conversion rates?
- Competitive analysis: How do your customers perceive your brand compared to your competitors?
The second core feature of the Digital Customer Twin is a powerful, AI-driven analytics engine. Acting like a digital marketing advisor, it works around the clock to analyze millions of data points in real time.
Instead of relying on lengthy reports or vague assumptions, you get instantly actionable recommendations tailored to the specific needs and challenges of your business.
OCEAN Personality Analysis
One of the DCT’s unique strengths lies in its OCEAN-based personality analysis, which considers the psychographic traits of your customer segments.
OCEAN refers to five key personality dimensions:
- Openness: How receptive is your audience to new ideas or products?
- Conscientiousness: Do your customers value detail, planning, and reliability?
- Extraversion: How socially engaged are they, and what communication styles appeal to them?
- Agreeableness: How important are empathy, harmony, and community to them?
- Neuroticism: How do they respond to stress or uncertainty?
These psychographic insights allow you to go beyond superficial segmentation and gain a deep understanding of what motivates your audience – their needs, desires, and behavior patterns.
Your competitive edge
As digitalization continues to raise the bar for marketers – from the flood of data to increasing customer demands for relevance and personalization – the Digital Customer Twin helps you navigate the complexity.
It’s built with full data privacy compliance in mind, meeting all EU (GDPR) and U.S. standards. You retain full control and ownership of your data and all insights generated.
Future-proof marketing
The Digital Customer Twin is more than a tool – it’s a comprehensive, AI-powered marketing ecosystem designed to help you position your brand for success in the digital age.
With the DCT, you gain not only deeper customer understanding but also the agility and speed required to stay ahead in an ever-evolving marketing landscape.
Campaign Management
Embrace innovation. Choose the Digital Customer Twin.