Skilled marketers successfully utilize data to enhance the performance of branding, lead generation, and e-commerce campaigns. Customer data is a valuable asset, and companies use it to refine audience targeting through algorithms. Now, artificial intelligence takes the potential of data to a new level by creating fully automated personas for advertisers and agencies. Based on neural networks, artificial intelligence generalizes archetypes of different customers for brands and products, providing deep insights into their personalities, emotions, attitudes, motivations, aspirations, values, and expressed interests.