Attention Media Inc. (hereinafter: Attention Media) protects the personal data of users that are collected when using our website. These data are treated with strict confidentiality and are only collected, used and processed within the framework of the statutory provisions, in particular the Federal Data Protection Act and the Telemedia Act. Attention Media collects, processes and uses personal data only with the consent of the user or if a legal regulation allows this. Personal data are all data that contain information about personal or factual circumstances of a specific or identifiable user.

The user determines the scope and intended use of the data through his usage behavior and the selection of services offered.

§1 Purposes of the collection of personal data

We need your personal data for the following purposes:

– to answer your questions (your e-mail address, possibly your telephone number),

– when registering for personalized services and protected areas,

– If you contact us via the contact form or contact us by email, your details, including the contact details you provided, will be stored by us for the purpose of processing the request and in case of follow-up questions.

§2 Use without registration

In principle, our website can be used and accessed without prior registration or registration. General technical information is recorded without personal reference, e.g. the software and hardware used by the user, the IP address of the user’s computer, which websites the user has accessed, and the time and duration of use.

§3 Revocation of consent

The user can revoke his consent to the use of data at any time. Please write to us at the following address:

Attention media
Urbanstrasse 71
10967 Berlin

Alternatively, you can also send us an email to: office@attention.media

§4 Automatic data collection through cookies

A cookie is a small text file that is stored in the cache of your browser and that enables an analysis of your use of our website. The following data is automatically recorded by our computer system when you visit our website using cookies:

– your internet address (IP address),
– browser type and version,
– Website from which you are visiting us (referrer URL),
– the operating system used,
– Website from which you are redirected to other websites,
– Date and time of your access.

This data is stored separately from your other data that you may provide to us. There is no link between the data and your other data. They are evaluated for statistical purposes in order to be able to optimize our website and our offers. The data will be deleted after their evaluation. If you do not want cookies to be used, you can block their use in your browser. It cannot be ruled out that this may impair the functionality of our website.

Attention Media uses cookies in some cases to optimize the display of advertising material for the user. For example, the repetition frequency of advertising material is reduced in favor of the user and the quality of the advertising is increased.

Attention Media also uses cookies to create anonymized profiles. These are used for target group marketing, in which the delivery of the advertising material is geared towards the behavior shown (websites visited, clicks, etc.). This so-called “behavioral targeting” ensures that the advertising shown corresponds to the interests of the web users and is relevant.

§5 use of social plug-ins (Facebook, Google+, Pinterest, Twitter, Instagram)

5.1 Facebook social plug-ins

This website uses so-called social plug-ins (“plug-ins”) of the social network Facebook, which is operated by Facebook Inc., 1601 S California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plug-ins are marked with a Facebook logo or the addition “Facebook social plug-in” or “Facebook social plug-in”. You can find an overview of the Facebook plug-ins and their appearance here: www.developers.facebook.com/docs/plugins.

If you call up a page of our advertising presence that contains such a plug-in, your browser establishes a direct connection with the Facebook servers. The content of the plug-in is transmitted directly from Facebook to your browser, which integrates it into the website.

By integrating the plug-ins, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged into Facebook. This information (including your IP address) is sent directly from your browser to a Facebook server in the USA and stored there.

If you are logged in to Facebook, Facebook can assign your visit to our website directly to your Facebook account. If you interact with the plug-ins, e.g. confirm the “Like” button or leave a comment, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends.

Facebook can use this information for the purpose of advertising, market research and tailoring the Facebook pages to your needs. For this purpose, Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements shown to you via Facebook, to inform other Facebook users about your activities on our website and to provide additional information about the use of Facebook to provide related services.

If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting our website.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook’s data protection information: http://www.facebook.com/policy.php.

5.2 Use of Instagram

We use the Instagram service on our website. Instagram is a service provided by Instagram LLC, 1601 WillowRd, Menlo Park CA 94025 USA. Through the integrated Instagram button on our website, Instagram receives the information that you have accessed the corresponding page on our website. The button can be recognized by the stylized camera. If you are logged in to Instagram, Instagram can assign this visit to our site to your Instagram account and link the data. The data transmitted by clicking the Instagram button is saved by Instagram.

Further information on the purpose and scope of the data collection, its processing and use as well as your rights and setting options to protect your privacy can be found in Instagram’s data protection information, which you can access at https://help.instagram.com/519522125107875/?helpref=hc_fnav&bc[0]=Instagram%20Help&bc[1]=Policies%20and%20Reporting.

If you log out of your Instagram account before visiting our site, you will prevent Instagram from being able to assign your visit to our site to your Instagram account.

§6 Use of Google Analytics

The Attention Media websites use Google Analytics, a web analysis service from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043 USA (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out, however, that in this case you may not be able to use all functions of this website to their full extent.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by clicking on the following link (https://tools.google.com/dlpage/gaoptout?hl=en) download and install the available browser plug-in.

For more information, see http://tools.google.com/dlpage/gaoptout?hl=de or http://www.google.com/intl/de/analytics/privacyoverview.html (general information about Google Analytics and data protection).

We would like to point out that on this website, Google Analytics has been expanded to include the code “gat._anonymizeIp ();” in order to ensure an anonymous collection of IP addresses (so-called IP masking).

§7 Use of Google Remarketing

We use the Google Remarketing service from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”, on our website. With Google remarketing, advertisements can be placed for users who have already visited our website in the past. This allows advertisements that are tailored to your interests to be displayed on our site within the Google advertising network. Google Remarketing uses cookies for this evaluation. Cookies are small text files that are stored on your computer and that enable an analysis of the use of the website. This enables us to recognize our visitors as soon as these websites are accessed within the Google advertising network. In this way, advertisements can be presented within the Google advertising network that relate to content that you have previously accessed on websites of the Google advertising network that also use the remarketing function. According to its own information, Google does not collect any personal data. You can deactivate this function if you make the appropriate settings at https://adssettings.google.com.

§8 Use of Google AdSense

We use Google AdSense on our website. Google AdSense is a service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043 USA. It is used to integrate advertisements. Google AdSense uses so-called “cookies”, text files that are stored on your computer and enable an analysis of the use of our website. In addition, Google AdSense uses so-called web beacons, which enable Google to evaluate information such as the flow of visitors to our site. In addition to your IP address and the recording of the advertising formats displayed, this information is transmitted to Google in the USA, stored there and can be passed on by Google to contractual partners. However, your IP address will not be merged with other data stored about you. You can prevent the installation of cookies by setting your browser accordingly. In this case, you may not be able to use all the functions of our website. By using our website, you declare that you agree to the data processing mentioned above for the stated purpose.

§9 Use of Google Adwords and Conversion Tracking

We use “Google AdWords” and conversion tracking as part of Google AdWords. Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). If you click on an advertisement placed by Google, a conversion tracking cookie will be placed on your computer. The cookies lose their validity after 30 days. They do not contain any personal data.

If you visit certain pages on our website and the cookie has not yet expired, we and Google can see that you clicked on the ad and were redirected to this page. Every Google AdWords customer receives a different cookie. There is no way that cookies can be tracked via the other websites of AdWords customers.

The information that is obtained using the conversion cookie is used to generate conversion statistics for AdWords customers. The information includes the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not contain any information with which users can be personally identified.

You can object to this use if you do not want to participate in tracking by preventing the installation of cookies by setting your browser software accordingly. You will then not be included in the relevant statistics. You can find more information and Google’s data protection declaration at: http://www.google.com/policies/technologies/ads/.

§10 DV360 by Google

Google Display & Video 360 (DV360) is a service from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). DV360 by Google uses cookies to present you with relevant advertisements. A pseudonymous identification number (ID) is assigned to your browser in order to check which advertisements have been displayed in your browser and which advertisements have been viewed. The cookies do not contain any personal information. The use of the DV360 cookies only enables Google and its partner websites to place advertisements on the basis of previous visits to our or other websites on the Internet.

The information generated by the cookies is transmitted by Google to a server in the USA for evaluation and stored there. A transfer of the data by Google to third parties only takes place on the basis of legal regulations or in the context of order data processing. Under no circumstances will Google combine your data with other data collected by Google.

By using our website, you declare that you agree to the processing of the data collected about you by Google and the previously described method of data processing and the stated purpose. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out, however, that in this case you may not be able to use all the functions of our website to their full extent. You can also prevent or manage the collection of the data generated by the cookies and related to your use of the website and the processing of this data by Google under the following link: https://adssettings.google.com.

Alternatively, you can deactivate the DV360 cookies on the website of the Digital Advertising Alliance under the following link http://optout.aboutads.info/?c=2#!/.

§11 Use of WordPress stats

We use WordPress.com-Stats, a tool for statistical analysis of visitor access. It is operated by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110-4929, USA, using tracking technology from Quantcast Inc., 201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA. WordPress.com-Stats uses so-called “cookies”, text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is stored on a server in the USA. The IP address is anonymized immediately after processing and before it is saved. By setting your browser software accordingly you can prevent the installation of cookies. In this case, you may not be able to use all the functions of this website. You can object to the collection and use of the data by Quantcast with effect for the future by setting an opt-out cookie in your browser under the following link: http://www.quantcast.com/opt-out. If you delete all cookies on your computer, you will have to set the opt-out cookie again.

§12 Google Tag Manager

This website uses the Google Tag Manager. This service allows website tags to be managed via an interface. The Google Tool Manager only implements tags. This means: no cookies are used and no personal data is recorded. The Google Tool Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it will remain in effect for all tracking tags, provided that they are implemented with the Google Tag Manager.

§13 SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http: //” to “https: //” and by the lock symbol in your browser line.

If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

§14 Newsletter MailChimp

The newsletter is sent to advertise own products and services. The subscription to the newsletter is free and non-binding. Your consent to our newsletter being sent can be revoked at any time. To do this, send an email to office@attention.media or to the contact details given in the legal notice. The legality of the data processing carried out on the basis of the consent until the revocation remains unaffected by the revocation. The newsletter is sent via “MailChimp”, a newsletter distribution platform from the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA.

The e-mail addresses of our newsletter recipients, as well as their other data described in this notice, are stored on MailChimp’s servers in the USA. MailChimp uses this information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, MailChimp can use this data to optimize or improve its own services, e.g. for the technical optimization of the dispatch and the presentation of the newsletter or for economic purposes in order to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.

We trust in the reliability and IT and data security of MailChimp. MailChimp is certified under the US-EU data protection agreement “Privacy Shield” and is committed to complying with EU data protection regulations. We have also concluded a “Data Processing Agreement” with MailChimp. This is a contract in which MailChimp undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection regulations and, in particular, not to pass it on to third parties. You can find the data protection provisions of MailChimp under the following link http://mailchimp.com/legal/privacy/.

§14 email and forms

If you contact us by email or using the form on the website, we will only use the personal data you provide to process your specific request. The data provided will be treated confidentially. The specified data and the message history will be saved for follow-up questions and subsequent contact. The processing of the data entered in the contact form is based on your consent (Art. 6 Para. 1 lit. a GDPR).

§15 data security

Attention Media maintains technical and organizational security measures and updates them on an ongoing basis in order to ensure the protection of the data provided.

§16 duration of data storage

Your personal data will only be kept for as long as is necessary for the provision of our services. Occasionally, permanent data storage may be necessary due to legal or legal obligations.

§17 Right to information, right to rectification, right to block, right to erasure and contact person

Upon request, you will receive free information from Attention Media at any time as to whether and which personal data is stored on your person or pseudonym. If data is incorrectly recorded, it will be corrected by Attention Media as soon as it becomes known. You also have the right to have this data blocked or deleted. For information and other queries, the user can contact Attention Media:

Attention media
Urbanstrasse 71
10967 Berlin

Alternatively, you can also send us an email: office@attention.media