The Revolution of Audience Marketing: Utilizing AI-generated Personas
In the realm of marketing, everything revolves around the audience. But how do we reach them most effectively? The answer no longer solely lies in traditional audience models but rather in harnessing artificial intelligence (AI) to craft detailed personas.
The Power of Amazon Marketing: Why Marketers Shouldn’t Overlook It
In the ever-evolving landscape of digital marketing, staying ahead of the game is essential for success. While giants like Google and Facebook have long been dominant players, there’s another heavyweight that’s been quietly gaining momentum – Amazon.
Fully automated and 100% data-driven personas
With the power of artificial intelligence, creating personas is now easy, fast, and affordable. Based on first-class neural networks, artificial intelligence generalizes archetypes of your different customers with all the important information about what makes them tick.
Real estate agents: Gain a competitive edge through data-driven marketing
Our Whitepaper will show you how to gain visibility and traction in any neighbourhood, directly target potential sellers and buyers online, be present on big digital media and news outlets and communicate your USPs via dynamic ads.
White Paper: Programmatic Recruiting for Business Schools
More than 150 renowned business schools around the world compete for candidates for their master’s, MBA and executive programs. Usually, the majority of students are recruited through MBA fairs.
Programmatic is like fine wine
Anyone who asks the question “What is programmatic marketing?” will quickly find themselves confronted with a heap of foreign words, abbreviations, technical processes and (for those who are really unlucky) mathematical formulas.
Why Google Ads alone is not enough. An anthem for retargeting.
On the customer journey from the first contact to the purchase of a product, the customer passes through several stations. Each of these stations brings him closer to a lead or sale, but also carries the risk that he abandons his journey.