Case Studies
AI strategies for maximum marketing success
SUCCESSFUL MARKETING...
…starts with a deep understanding of the customer – and our AI technology makes all the difference. Using AI personas, the Digital Twin of the Customer, and media mix modeling, we decipher target group behavior and develop the optimal media mix.
Our data-driven approaches help companies use marketing budgets more efficiently and significantly improve campaigns. Discover in our case studies how we achieve sustainable success with marketing, data, and AI.
More conversions, more efficient costs:
How AI optimized Rindchen’s Google Ads
Imagine being able to reach exactly the right people with your ads – without wasted advertising and without guesswork. In this case study, we show you how Rindchen’s Weinkontor increased its conversion rate by 19.3% while simultaneously reducing costs using AI-generated personas. Sound exciting? Then take a look and learn how you can make your campaigns smarter.
How an AI persona revolutionized a display campaign
Maximum relevance, minimal wastage! This case study shows how the AI persona SYNTHIA optimized a programmatic display campaign – with 19.6% more conversions and 52% of all conversions. Learn how you can use AI to make your display ads more targeted, efficient, and profitable!