Knowledge Hub
AI strategies for maximum marketing success
Successful Marketing
Discover our Knowledge Hub – your gateway to valuable marketing expertise, inspiring case studies, and the latest trends. Here, we share practical references, industry news, and insights that help you shape marketing strategies based on data and strategy. Whether you’re interested in AI-driven campaigns, programmatic advertising, or creative approaches – this is where you’ll find the know-how to take your marketing to the next level.
Canon Germany planned the Canon Career Day at its headquarters in the Krefeld/Düsseldorf area (North Rhine-Westphalia). To increase participation in the recruiting day, a meta-campaign was designed to specifically target students and young professionals and encourage them to register on the event website.
Performance Max proved to be an ideal complement to existing search campaigns: It unlocks additional, cost-effective reach and continuously optimizes for the most favorable conversions.
Maximum relevance, minimal wastage! This case study shows how the AI persona SYNTHIA optimized a programmatic display campaign – with 19.6% more conversions and 52% of all conversions. Learn how you can use AI to make your display ads more targeted, efficient, and profitable!
Imagine being able to reach exactly the right people with your ads – without wasted advertising and without guesswork. In this case study, we show you how Rindchen's Weinkontor increased its conversion rate by 19.3% while simultaneously reducing costs using AI-generated personas. Sound exciting? Then take a look and learn
Buyer Personas are fictional but data-driven profiles that represent typical customer groups. They help businesses understand their audiences better and align marketing, sales, and communication strategies accordingly. Traditionally, Buyer Personas are built through interviews, surveys, or market research data.
For newcomers, the programmatic world can seem like a maze of acronyms and platforms. But beneath the jargon lies a simple goal: connect the right message with the right audience, at the right moment, as efficiently as possible.